Can you stomach your emotions?
Brief: For years, Pepto-Bismol had gone the route of traditional TV commercials. It was time to do something different as a brand, to create something disruptive while demonstrating how Pepto is the ultimate Stomach Trouble Liberator.
Creative: So we didn't make an ad. We made an emotional short film about a boy raised by goats. The Goat Parents' lifestyle and diet provided a humorous narrative while at the same time, offering the ultimate torture test that demonstrated the power of Pepto.
Role: Art Director
2015 Cannes Silver Lion - Health & Wellness
2015 CLIO Gold - Music - Original - Film Technique
2015 CLIO Silver - Film - OTC Short Form
2015 AICP - Original Music