For Breath that Sizzles.
Brief: Scope Mouthwash saw an opportunity to go big for April Fool's Day. The budget was low but there was room for fun. What could we do to stand out during a saturated holiday?
Creative: Introducing Scope Bacon. We launched an intricate campaign — commercial, website, social campaign, mobile ads, and print — and pushed it out days before the holiday. The result? Over 1 billion impressions, 230k+ shares, and 30k new fans on Facebook. To this day, fans are still demanding for Scope Bacon (as are we.)
Role: Art director and designer
2014 National ADDY Gold Awards - Integrated Campaign, Webfilm
2014 National ADDY Silver Award - Single Branded Content
2014 Webby Honorees - Viral Marketing, Best use of Social Media