Bad Breath sucks.

 

Brief: Create an award-winning print campaign (no, I'm pretty sure that was literally the brief) with little to no money.

Creative: Nothing drives people away more than bad breath. So let's show it.

Role: Art Director

Featured in the 2014 Communication Arts Advertising Annual

(if you're wondering about the little to no money, just let me note these were stock photos and we did not do an extravagant helicopter shoot with a million people. Unfortunately. And fortunately.)